On March 10, 2022, SNS's Innovation Hub organized a webinar titled "Ideas to Scale up your Startup" for aspiring young entrepreneurs of SNS Institutions.
Shri.P.Arunkumar, CEO, CAP Digisoft Solutions Inc, Texas, United States of America, conducted the session. He explained the seven steps of startup such as Ideation, Prototype, MVP, Product-Market-Fit, Scaling, Potential Profitability, and Cash Cow.
He also insisted that a clear need has to be identified followed by the pain points which includes the Research objectives, Prioritizing Insights, Brainstorming concepts and finally the Hypothesis revision
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The very next step is resolving, that adds new ideas Trouble Shooting, Exploring, Feedback and Building it. The last step is the growth, which Targets Customers, Growth Channel, Innovation Accounting, Offer and Product Enhancement and Experimentation. He also ended up stating that initially, startup is nothing but failure and failure is nothing but the difference between expectation and reality.
The session was addressed by Dr. S.Prakash, Director, SNS Innovation Hub, SNS Group of Institutions, Coimbatore and presided over by Dr.S.Nalin Vimal Kumar, The native Design Thinker, SNS Group of Institutions, CBE.
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